S Hotels & Resorts Collaborates with Phuket Marine Biological Center to “Save Our Sharks” at Marine Discovery Centre in Thailand’s Phi Phi Islands

Press Room

Important new partnership to breed, nurture and release bamboo sharks to be led by resident marine biologists
at SAii Phi Phi Island Village’s Marine Discovery Centre, as part of the company’s long-term commitment to protecting the environment

The Phuket Marine Biological Center will entrust the care of bamboo shark eggs to the Marine Discovery Centre
at SAii Phi Phi Island Village

For Immediate Release 19 November 2021

BANGKOK, THAILAND: S Hotels and Resorts PCL, the global hospitality company from Singha Estate PCL, continues to advance the marine conservation agenda with the launch of an important new collaboration with Phuket Marine Biological Center (PMBC) to breed, care for and release bamboo sharks in southern Thailand.

Hosted by the Marine Discovery Centre at SAii Phi Phi Island Village, the free-spirited lifestyle resort on the idyllic island of Koh Phi Phi, the new SOS (Save Our Sharks) programme will see S Hotels & Resorts work hand-in-hand with experts from PMBC. Together, they will oversee every stage of the bamboo sharks’ development, from incubating eggs and nurturing them at the resort’s Shark Nursery Pond, to releasing the juveniles back into their natural environment. 

This is the latest in a series of campaigns led by the Marine Discovery Centre, an innovative facility which serves as the nerve centre of SAii Phi Phi Island Village’s environmental efforts. This interactive hub houses indoor and outdoor exhibition areas, video rooms and aquariums, presenting a fascinating window into the underwater world and driving key projects such as coral propagation, mangrove planting, and breeding and release programmes for native fauna.

The Marine Discovery Centre will nurture the bamboo sharks in its Shark Nursery Pond, before releasing them back into their natural environment.

Dirk De Cuyper, Chief Executive Officer of S Hotels & Resorts, said: “We are proud to join forces with Phuket Marine Biological Center on this critical project. Bamboo sharks are classed as ‘vulnerable’ by the International Union for Conservation of Nature (IUCN), so the SOS programme will play a crucial role in safeguarding a keystone species. This forms part of our company’s pledge to the planet, which is guided by our support for the United Nations’ Sustainable Development Goals (SDGs), especially the SDG14, ‘Life Below Water’, which focuses on the world’s oceans, seas and rivers.

“Our Marine Discovery Centres at SAii Phi Phi Island Village and SAii Lagoon Maldives play a crucial role in the preservation of their underwater ecosystems and the protection of wildlife. Led by resident marine biologists, they also educate our guests and local residents in our communities about the importance of conservation. We look forward to cooperating with our friends and colleagues at PMBC to save southern Thailand’s bamboo sharks,” Mr. De Cuyper added.

Dr. Kongkiat Kittiwatanawong, Director of the Phuket Marine Biological Centre, commented: “Our center has trusted in the capability and expertise of Singha Estate in terms of marine life conservations considering the company’s experiences from the past projects. Besides, the company has employed many marine scientists and staff at Marine Discovery Centre, who have capabilities to take care of Bamboo shark eggs until they become juveniles”

S Hotels & Resorts and Singha Estate have collaborated on many successful marine conservation campaigns. The “Phi Phi Is Changing” project is aiming to solve the issue of coral bleaching, while the “Toh Wai Wai” is helping to release clownfish, propagate coral and plant mangrove trees in Hat Noppharat Thara-Mu Ko Phi Phi National Park. In addition, a new partnership with Kasetsart University is using drones to monitor and photograph the coral reefs in the area. Earlier this year, the Marine Discovery Centre at SAii Phi Phi Island Village rescued and rehabilitated an injured bamboo shark and lionfish.

S Hotels & Resorts’ Marine Discovery Centres are interactive hubs that aim to educate guests and local residents about the importance of conservation

In the Maldives, coral propagation efforts by the Marine Discovery Centre team at SAii Lagoon Maldives led to a ten-fold expansion of the local reef, and the return of hawksbill sea turtles, scalloped hammerhead sharks and bottlenose wedgefish to the area. A pregnant Olive Ridley sea turtle was also found nesting on the beach in 2020 – the first recorded sighting of this species nesting in the Maldives.

S Hotels & Resorts has committed to abolishing single-use plastic, reducing waste, recycling water and championing the use of sustainable and biodegradable products. With so many initiatives ongoing, it is no surprise that the group has won multiple awards, including the “Green Leadership” title at the Asia Responsible Enterprise Awards 2020. SAii Phi Phi Island Village was the “Marine & Nature” winner in the Tourism Authority of Thailand (TAT) UK Responsible Thailand Awards 2020, while Santiburi Koh Samui was awarded the 2020 - 2021 Green Hotel Award’s “Gold Level” - the only resort in Samui to achieve this level out of over 100 properties that applied. 

For more information about S Hotels & Resorts, please visit www.shotelsresorts.com or follow us on Facebook, InstagramYouTube or LinkedIn.

About S Hotels and Resorts Public Company Limited

S Hotels and Resorts Public Company Limited, the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit www.shotelsresorts.com or follow us on FacebookInstagramYoutube, or LinkedIn

For more information and high-resolution images, contact:

Lalita Somboonsuk (Ta)
Corporate Marketing Communications Manager
S Hotels & Resorts | Singha Estate PCL
Tel: +66 (0) 2058-9888 ext. 320
E-mail: lalita.s@shotelsresorts.com 
Website: www.shotelsresorts.com

Jerome Richard
VP, Delivering Asia Communications
Tel: +66 (0)91 723 1648
E-mail: jr@deliveringasia.com