S Hotels & Resorts has conceptualized a number of exciting new brands to create a “Stay & Se(a)” travel experience for our guests.

We also work with a number of luxury and upscale brand partners to bring to life a unique selection of products and services that make up our S Signature, represented by the 6 Bs: Bed & Bath; Breakfast; Be connected; Balance; Beautiful; and Be natural.

Our Brands

Luxury Resort

Santiburi Koh Samui

A 5-star luxury resort brand offering families and romantics refined leisure experiences.

Luxury Resort


The Indian Ocean’s first and only multi-island, integrated leisure destination featuring two award-winning resorts – Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton– and The Marina @CROSSROADS, a luxury yacht marina, lifestyle area, and culinary experiences. Nestled amongst the breathtakingly exotic Kaafu Atoll and Emboodhoo Lagoon, the nine-island project is developed by S Hotels & Resorts PCL, the hospitality arm of Singha Estate PCL, Thailand’s leading real estate company, in partnership with Boon Rawd Brewery Co., Ltd

Upper Upscale Resort


A regional brand with international appeal, targetting millennial-mindset global experience seekers looking for down-to-earth luxe, strong destination connection and personalised moments worth sharing. SAii resorts are located in several key leisure destinations in Asia Pacific and the Indian Ocean: Phuket, Phi Phi Island and Maldives.

Luxury Midscale Resorts & Hotels


An alternative collection of locally-inspired “luxury-midscale” resorts and hotels. nābor encourages millennial-minded travellers to get “out there” and discover their destination with tailored experiences for different personalities, including nature lovers, beach seekers and urbanites.

Wellbeing Centre

Lèn - Be Well

A new concept in well-being featuring personalized wellness programmes and an inspiring approach to health and relaxation through new wellness activities and outdoor adventures.

Restaurant & Bar

Miss Olive Oyl

Created from a story of love and cuisine, great collection of olive oils around the world, the casual menu combines offerings from the land and sea with fresh seafood and tasty grilled dishes.

Restaurant & Bar

Mr. Tomyam

A Thai-inspired eatery and bar that teams the essence of traditional dishes with the pleasures of international classics.


bean / Co

Discerning tastes are served with casual confidence in an atmosphere that urges you to leave the hustle of the world behind yet still find comfort in sophisticated food and delicate drinks.

Aroma Lab

M.I.Y Aroma Lab

M.I.Y Aroma Lab allows guests to create their very own bathroom amenities from scratch. An invigorating way to start the stay; they are invited to select a base product and pair it with one of the Lab's many scents to be used throughout the staying experience and beyond.

Partner Brands

Hard Rock Hotel

An international brand creating authentic experiences that rock, infusing a signature rock vibe with the unique character of each destination.

Hard Rock Cafe

A culinary brand renowned for fresh, handmade, classic American cooking with menus which also encompass the best of local cuisines around the world.

Curio Collection
by Hilton

Curio Collection by Hilton is a call to curious travelers, an invitation to first-time experiences in highly-sought after destinations around the globe.


An AccorHotels brand which promises to make travel authentic and allows guests to immerse in the destination.

Holiday Inn

An InterContinental Hotels Group brand and one of the world’s largest hotel chains, delivering an affordable, enjoyable hotel experience.


A premier resort brand chartering a journey of discovery, inviting guests to ‘Escape Ordinary’ with authentic Signature Experiences.


An avant-garde & stylish Accorhotels brand. Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.