Stay & Se(a)

About S Hotels & Resorts

S Hotels and Resorts PCL (SHR) is a fast-growing holding company that engages in the management of hotels and resorts and investments in international locations. The Company is a hospitality arm of Singha Estate PCL, an international real-estate developer and investment company.

SHR has a unique portfolio of properties in desirable global tourism destinations. In 2023, S Hotels & Resorts owns a total of 38 hotels with a total of 4,552 keys in top destinations such as The Republic of Maldives, The Republic of Fiji, The Republic of Mauritius, The United Kingdom, and Thailand, all of which are attracting diverse numbers of tourists worldwide.

S Hotels and Resorts

S HOTELS RESORTS

S HOTELS & RESORTS commenced land reclamation, shoreline protection, landscaping and construction of CROSSROADS Maldives in

January 2017

CROSSROADS Maldives is seven kilometres in length and composed of nine reclaimed islands developed by Singha Estate PCL and managed by S Hotels and Resorts PCL in partnership with Boon Rawd Brewery Co,. Lid.

CROSSROADS Maldives
is Officially Launched in

September 2019

CROSSROADS Maldives, the largest integrated leisure and lifestyle destination by Singha Estate Public Company Limited – Thailand’s leading real estate developer – is finally ready to open its doors on two of nine islands. The project s is seven kilometres in length and composed of nine reclaimed islands and was owned by Boonrawd Brewery co., Ltd, then divested into 3 islands to be developed by Singha Estate PCL and managed by S Hotels and Resorts PCL.

S HOTELS & RESORTS
began trading on the SET in

November 2019

under ticker symbol “SHR” in the sector of Tourism & Leisure, which marks a very important milestone for this flagship hospitality arm of SET-listed Singha Estate Plc or 'S'.

S HOTELS & RESORTS SIGN GROUND-BREAKING AGREEMENT of SO/ Maldives TO THE MALDIVES

July 2021

Together with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate., SHR, continues to expand its footprint and redefine the tourism and hospitality industry in the Maldives with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand, to this idyllic Indian Ocean archipelago.

Company Milestones

JANUARY 2023

CROSSROADS Maldives Receives Green GlobeTM  Certification for Sustainability

MAY 2022

The Company continued with asset Rotation Strategy to announce the disposal of the 50-key Mercure Burton upon Trent Newton Park Hotel as its underperforming hotel assets in the amount of GBP 2 million. Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.

JULY 2021

The company signed hotel management agreement to introduce SO/ Hotels & Resorts with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate which this hotel is expected to open in 2023 as the third island of CROSSROADS Maldives.

APRIL 2021

The company announced to enter into a sale agreement for the 73-key Mercure Newbury Elcot Park as its underperforming hotel assets in the amount of GBP 4.25 million (equivalent to THB 182 million). Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.

FEBRUARY 2021

The Company proceeded to terminate of 3 hotels from the total of 6 hotels under hotel management agreement with Outrigger and enter into self-managed platform. This will help SHR to enhance potential and profitability. With objective to roll-out of its homegrown brands, SHR also launched its next two SAii resorts in Thailand: SAii Laguna Phuket and SAii Phi Phi Island Village.

The Board of Directors passes a resolution for S Hotels and Resorts (UK) Limited (“SHR UK”), a 100%-owned subsidiary of the Company to enter into the Sale and Purchase Agreement and related documents of FS JV Co., Ltd. (“FS JV”) for the purpose of the acquisition of 500,000 ordinary shares of GBP 1.00 each in the capital of FS JV, representing 50 percent of the total issued shares of FS JV from the previous partner – FICO Holding (UK) Limited (“FICO UK”). The transaction value is GBP 13.75 million (or equivalent to THB 564.49 million). After the completion of transaction, SHR UK will 100%-hold in FS JV and its performance will be consolidated within the Company’s financial statement since February 2021 onwards.

DECEMBER 2020

The Company has launched its latest hotels and resorts brand called “nābor”. A locally inspired design to redefine travel experience for new generation of travelers with technologically sophisticated lifestyle, Tapping into “Luxury Midscale” market. The development of the brand plays a vital role in the Company’s portfolio enhancement and expansion in the future.

NOVEMBER 2019

The company began trading on the SET on 12 November 2019 under ticker symbol “SHR” in the sector of Tourism & Leisure. After the increased of capital, Singha Estate still holds 60 per cent of the paid-in capital of the company’s shares.

Entered into equal joint venture with Eco World Developer Co., Ltd to develop a new high end resort on the Island 3 under CROSSROADS Maldives Project Phase One.

SEPTEMBER 2019

Commencement of operations for 2 resorts namely SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives as well as a leisure and lifestyle complex, The Marina @ CROSSROADS, in the Maldives

 

APRIL 2019

The company approved the transformation to a public company limited and the increase in registered capital to accommodate the offering of the IPO and the exercise of PO Warrant.

JUNE 2018

Acquired 6 Outrigger Resorts in 4 countries consisting of Outrigger Laguna Phuket Beach Resort and Outrigger Koh Samui Beach Resort in Thailand, Outrigger Fiji Beach Resort and Castaway Island, Fiji in Fiji, Outrigger Mauritius Beach Resort in Mauritius and Outrigger Konotta Maldives Resort in the Maldives.

MAY 2018

Added 19 new Grand Reserve Pool Villas, a new guest room category, to Santiburi Koh Samui.

JANUARY 2017

Commenced land reclamation, shoreline protection, landscaping and construction of Project CROSSROADS Phase One in the Maldives.

CROSSROADS Maldives is seven kilometres in length and composed of nine reclaimed islands. The project was owned by Boonrawd Brewery co., Ltd, then divested into 3 islands to be developed by Singha Estate and managed by S Hotels and Resorts PCL.

NOVEMBER 2016

Phi Phi Island Village Beach Resort in Thailand completed renovation of 45 superior bungalows and 110 standard bungalows and 3 restaurants.

SEPTEMBER 2016

Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of three 3-star hotels: 2 Holiday Inn branded hotels and 1 Mercure branded hotel in United Kingdom.

OCTOBER 2015

Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of twenty-six 3-star and 4-star Mercure branded hotels in United Kingdom.

APRIL 2015

Added 6 Grand Deluxe Pool Villas to Santiburi Koh Samui.

NOVEMBER 2014

Acquired Phi Phi Island Village Beach Resort, a 4-star beach resort located on Koh Phi Phi Don in Krabi Province, Thailand.

APRIL 2014

Acquired Santiburi Koh Samui, one of the first 5-star beach resorts on the North shore of Koh Samui, Surat Thani Province, Thailand.

JANUARY

CROSSROADS Maldives Receives Green GlobeTM  Certification for Sustainability

--> 2022

MAY

The Company continued with asset Rotation Strategy to announce the disposal of the 50-key Mercure Burton upon Trent Newton Park Hotel as its underperforming hotel assets in the amount of GBP 2 million. Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.

-->

JULY

The company signed hotel management agreement to introduce SO/ Hotels & Resorts with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate which this hotel is expected to open in 2023 as the third island of CROSSROADS Maldives.

APRIL

The company announced to enter into a sale agreement for the 73-key Mercure Newbury Elcot Park as its underperforming hotel assets in the amount of GBP 4.25 million (equivalent to THB 182 million). Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.

FEBRUARY

The Company proceeded to terminate of 3 hotels from the total of 6 hotels under hotel management agreement with Outrigger and enter into self-managed platform. This will help SHR to enhance potential and profitability. With objective to roll-out of its homegrown brands, SHR also launched its next two SAii resorts in Thailand: SAii Laguna Phuket and SAii Phi Phi Island Village.

The Board of Directors passes a resolution for S Hotels and Resorts (UK) Limited (“SHR UK”), a 100%-owned subsidiary of the Company to enter into the Sale and Purchase Agreement and related documents of FS JV Co., Ltd. (“FS JV”) for the purpose of the acquisition of 500,000 ordinary shares of GBP 1.00 each in the capital of FS JV, representing 50 percent of the total issued shares of FS JV from the previous partner – FICO Holding (UK) Limited (“FICO UK”). The transaction value is GBP 13.75 million (or equivalent to THB 564.49 million). After the completion of transaction, SHR UK will 100%-hold in FS JV and its performance will be consolidated within the Company’s financial statement since February 2021 onwards.

-->

DECEMBER

The Company has launched its latest hotels and resorts brand called “nābor”. A locally inspired design to redefine travel experience for new generation of travelers with technologically sophisticated lifestyle, Tapping into “Luxury Midscale” market. The development of the brand plays a vital role in the Company’s portfolio enhancement and expansion in the future.

-->

NOVEMBER

The company began trading on the SET on 12 November 2019 under ticker symbol “SHR” in the sector of Tourism & Leisure. After the increased of capital, Singha Estate still holds 60 per cent of the paid-in capital of the company’s shares.

Entered into equal joint venture with Eco World Developer Co., Ltd to develop a new high end resort on the Island 3 under CROSSROADS Maldives Project Phase One.

SEPTEMBER

Commencement of operations for 2 resorts namely SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives as well as a leisure and lifestyle complex, The Marina @ CROSSROADS, in the Maldives

 

APRIL

The company approved the transformation to a public company limited and the increase in registered capital to accommodate the offering of the IPO and the exercise of PO Warrant.

-->

JUNE

Acquired 6 Outrigger Resorts in 4 countries consisting of Outrigger Laguna Phuket Beach Resort and Outrigger Koh Samui Beach Resort in Thailand, Outrigger Fiji Beach Resort and Castaway Island, Fiji in Fiji, Outrigger Mauritius Beach Resort in Mauritius and Outrigger Konotta Maldives Resort in the Maldives.

MAY

Added 19 new Grand Reserve Pool Villas, a new guest room category, to Santiburi Koh Samui.

-->

JANUARY

Commenced land reclamation, shoreline protection, landscaping and construction of Project CROSSROADS Phase One in the Maldives.

CROSSROADS Maldives is seven kilometres in length and composed of nine reclaimed islands. The project was owned by Boonrawd Brewery co., Ltd, then divested into 3 islands to be developed by Singha Estate and managed by S Hotels and Resorts PCL.

-->

NOVEMBER

Phi Phi Island Village Beach Resort in Thailand completed renovation of 45 superior bungalows and 110 standard bungalows and 3 restaurants.

SEPTEMBER

Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of three 3-star hotels: 2 Holiday Inn branded hotels and 1 Mercure branded hotel in United Kingdom.

-->

OCTOBER

Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of twenty-six 3-star and 4-star Mercure branded hotels in United Kingdom.

APRIL

Added 6 Grand Deluxe Pool Villas to Santiburi Koh Samui.

-->

NOVEMBER

Acquired Phi Phi Island Village Beach Resort, a 4-star beach resort located on Koh Phi Phi Don in Krabi Province, Thailand.

APRIL

Acquired Santiburi Koh Samui, one of the first 5-star beach resorts on the North shore of Koh Samui, Surat Thani Province, Thailand.

-->

Company Milestones

  • CROSSROADS Maldives Receives Green GlobeTM  Certification for Sustainability

    JANUARY 2023

  • The Company continued with asset Rotation Strategy to announce the disposal of the 50-key Mercure Burton upon Trent Newton Park Hotel as its underperforming hotel assets in the amount of GBP 2 million. Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.

    MAY 2022

  • The company signed hotel management agreement to introduce SO/ Hotels & Resorts with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate which this hotel is expected to open in 2023 as the third island of CROSSROADS Maldives.

    JULY 2021

  • The company announced to enter into a sale agreement for the 73-key Mercure Newbury Elcot Park as its underperforming hotel assets in the amount of GBP 4.25 million (equivalent to THB 182 million). Proceed from sales will be used to reinvest in the renovation of core hotel assets in the portfolio to lift up the product and potentially enhance their profitability.

    APRIL 2021

  • The Company proceeded to terminate of 3 hotels from the total of 6 hotels under hotel management agreement with Outrigger and enter into self-managed platform. This will help SHR to enhance potential and profitability. With objective to roll-out of its homegrown brands, SHR also launched its next two SAii resorts in Thailand: SAii Laguna Phuket and SAii Phi Phi Island Village.

    The Board of Directors passes a resolution for S Hotels and Resorts (UK) Limited (“SHR UK”), a 100%-owned subsidiary of the Company to enter into the Sale and Purchase Agreement and related documents of FS JV Co., Ltd. (“FS JV”) for the purpose of the acquisition of 500,000 ordinary shares of GBP 1.00 each in the capital of FS JV, representing 50 percent of the total issued shares of FS JV from the previous partner – FICO Holding (UK) Limited (“FICO UK”). The transaction value is GBP 13.75 million (or equivalent to THB 564.49 million). After the completion of transaction, SHR UK will 100%-hold in FS JV and its performance will be consolidated within the Company’s financial statement since February 2021 onwards.

    FEBRUARY 2021

  • The Company has launched its latest hotels and resorts brand called “nābor”. A locally inspired design to redefine travel experience for new generation of travelers with technologically sophisticated lifestyle, Tapping into “Luxury Midscale” market. The development of the brand plays a vital role in the Company’s portfolio enhancement and expansion in the future.

    DECEMBER 2020

  • The company began trading on the SET on 12 November 2019 under ticker symbol “SHR” in the sector of Tourism & Leisure. After the increased of capital, Singha Estate still holds 60 per cent of the paid-in capital of the company’s shares.

    Entered into equal joint venture with Eco World Developer Co., Ltd to develop a new high end resort on the Island 3 under CROSSROADS Maldives Project Phase One.

    NOVEMBER 2019

  • Commencement of operations for 2 resorts namely SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives as well as a leisure and lifestyle complex, The Marina @ CROSSROADS, in the Maldives

     

    SEPTEMBER 2019

  • The company approved the transformation to a public company limited and the increase in registered capital to accommodate the offering of the IPO and the exercise of PO Warrant.

    APRIL 2019

  • Acquired 6 Outrigger Resorts in 4 countries consisting of Outrigger Laguna Phuket Beach Resort and Outrigger Koh Samui Beach Resort in Thailand, Outrigger Fiji Beach Resort and Castaway Island, Fiji in Fiji, Outrigger Mauritius Beach Resort in Mauritius and Outrigger Konotta Maldives Resort in the Maldives.

    JUNE 2018

  • Added 19 new Grand Reserve Pool Villas, a new guest room category, to Santiburi Koh Samui.

    MAY 2018

  • Commenced land reclamation, shoreline protection, landscaping and construction of Project CROSSROADS Phase One in the Maldives.

    CROSSROADS Maldives is seven kilometres in length and composed of nine reclaimed islands. The project was owned by Boonrawd Brewery co., Ltd, then divested into 3 islands to be developed by Singha Estate and managed by S Hotels and Resorts PCL.

    JANUARY 2017

  • Phi Phi Island Village Beach Resort in Thailand completed renovation of 45 superior bungalows and 110 standard bungalows and 3 restaurants.

    NOVEMBER 2016

  • Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of three 3-star hotels: 2 Holiday Inn branded hotels and 1 Mercure branded hotel in United Kingdom.

    SEPTEMBER 2016

  • Entered into equal joint venture with FICO UK to acquire hotel portfolio consisting of twenty-six 3-star and 4-star Mercure branded hotels in United Kingdom.

    OCTOBER 2015

  • Added 6 Grand Deluxe Pool Villas to Santiburi Koh Samui.

    APRIL 2015

  • Acquired Phi Phi Island Village Beach Resort, a 4-star beach resort located on Koh Phi Phi Don in Krabi Province, Thailand.

    NOVEMBER 2014

  • Acquired Santiburi Koh Samui, one of the first 5-star beach resorts on the North shore of Koh Samui, Surat Thani Province, Thailand.

    APRIL 2014

Our Vision

Our vision is to be a premier international hospitality management and hotel investment company that sets new standards for the quality of leisure and lifestyle, based upon a philosophy of sustainable development and benefits for the local community. To that end, we aim to provide accessible and affordable luxury, hotel experiences, promote collaborative partnerships and improve our corporate governance. This vision is supported by our strong service culture through a highly engaging employee value proposition focusing on employee engagement, employee satisfaction and development of local talent.

Culture & Values

Core Values - PRIDE

Partnership

Build good relationships and co-operate with
others to achieve common goals.

Refined

Strive to offer the best quality
products and services.

Integrity

Persist in commitment to sustainability and treat
others with honour and equality.

Dynamic

Be positive and ready to cope with all
different situations.

Entrepreneurship

Work with passion and dedication to
meet our objectives.

Service Culture - With PRIDE

We welcome you with PRIDE “Everyone is equally important”

We take full ownership of our products and services with PRIDE “Everything you do is equally important”

We will impress you with PRIDE “Everything you do will be memorable”

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Our Organization Structure


SHR Organization Structure