Strategic Leadership Move Expands Alexander Traeger’s Role Across CROSSROADS Maldives

One Destination, One Team, One Shared Goal

Maldives, 2 October 2026: S Hotels & Resorts (SHR) has expanded the leadership remit of Alexander Traeger, Area General Manager, Maldives, effective 1 October 2026, as part of a strategic move to further align its Maldives portfolio under a one destination, one team, one goal approach.

In his expanded role, Alex will oversee the strategic and operational performance of SHR’s portfolio at CROSSROADS Maldives, comprising SAii Lagoon Maldives, Curio Collection by Hilton, Hard Rock Hotel Maldives, SO/ Maldives and The Marina @ CROSSROADS. The broader mandate is designed to strengthen collaboration across the destination, drive greater operational and commercial synergies, and create a more unified approach to guest experience, talent and destination development.

With more than 20 years of international hospitality experience, Alex has held senior leadership positions across multiple markets and internationally recognised hotel brands. His expertise across hotel operations, commercial performance and guest experience will support SHR’s continued focus on operational excellence while advancing the long-term growth and positioning of CROSSROADS Maldives as an integrated destination.

Commenting on his appointment, Alexander Traeger, Area General Manager, Maldives, said:

“I am honoured to take on this expanded role and the opportunity to contribute to the continued growth and success of our Maldives portfolio. CROSSROADS Maldives is an exceptional destination with a strong platform for future development, and I look forward to working with our teams and partners to build on this momentum.

“My focus will be on strengthening operational excellence, developing our people and delivering distinctive experiences across the portfolio, while ensuring we continue to create long-term value for our guests, partners and the destination.”

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About CROSSROADS Maldives

CROSSROADS Maldives, developed by S Hotels & Resorts (SHR), the hospitality arm of Singha Estate PCL, is a multi-island paradise where diverse experiences, stunning surroundings, and effortless comfort come together in one destination. Just 15 minutes from Velana International Airport and Malé, this fully integrated destination offers more than the typical resort experience, inviting guests to enjoy a variety of leisure, adventure, and lifestyle activities. The destination features three distinct resorts: SAii Lagoon Maldives, Hard Rock Hotel Maldives, and SO/ Maldives. CROSSROADS Maldives also includes a 30-berth quay, the legendary Hard Rock Cafe, curated dining and retail options, exciting excursions, and revitalizing spa treatments. Every aspect is designed to provide an engaging and memorable holiday experience for travelers seeking both relaxation and adventure. Developed by S Hotels & Resorts Public Company Limited and Singha Estate Public Company Limited, CROSSROADS Maldives blends contemporary comfort, island exploration, and seamless convenience, redefining the way guests experience the Maldives. To learn more, visit www.crossroadsmaldives.com

About S Hotels and Resorts Public Company Limited

S Hotels and Resorts Public Company Limited (SET: SHR), the hospitality arm of Singha Estate Public Company Limited (SET: S), is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, YouTube, or LinkedIn.