SAii affirms luxury brand status as SAii Laguna Phuket is selected as the official venue for Serandipians’ main Asia Pacific annual conference

Press Room

From 3-7 March 2025, this prestigious event will welcome luxury travel experts from around the world to experience the newly-transformed resort. Following a comprehensive renovation, the resort now occupies the highest echelon of the luxury market, offering an unparalleled experience for discerning travelers

SAii Laguna Phuket will emerge from an extensive renovation project in December 2024, to position it in the luxury segment

THAILAND (18 June 2024): SAii Resorts, the free-spirited and sustainable lifestyle brand from S Hotels & Resorts, has affirmed its position as the brand-of-choice for discerning global guests with the announcement that Serandipians, the prestigious luxury travel network, has selected SAii Laguna Phuket as an official venue for its annual conference in 2025.

This newly-renovated five-star resort, which is nestled between the glistening lagoons and shimmering sea on Phuket’s sunset coast, will welcome Serandipians’ global network of travel consultants for an immersive five-day summit from 3-7 March 2025. Running under the theme “The Essence of Phuket”, this illustrious event will enable the agents to rediscover SAii Laguna Phuket, which is currently undergoing an extensive programme of upgrades to attract distinguished international explorers with a passion for storied elegance. Perfectly situated just steps from Bang Tao Beach on Phuket’s highly desirable sunset coast, SAii Laguna Phuket is being transformed to reflect the concept of a traditional lagoon house, updated for the modern era. Under the brand’s new “Sustainable Sleep” concept, guests can enjoy a luxurious night’s sleep with state-of-the-art, eco-friendly mattresses and opulent Persian fabrics, while the new SAii Spa will artfully blend ancient Asian wisdom with cutting-edge solutions to promote holistic wellness. Experience-seeking travellers can chat to the resort’s InSAiider Guide, a local area guru who will infuse the services of a concierge with an extra layer of local knowledge and insight, and a series of groundbreaking F&B programmes will allow foodies to enjoy exceptional cuisine, including a “SAiisational Breakfast” and authentic Thai dishes.

SAii Laguna Phuket is reimagining every aspect of its guest experience, including its F&B venues, public areas and 173 rooms, suites & villas.

These uplifting new concepts will further enhance SAii Laguna Phuket’s comprehensive collection of leisure facilities, including a dedicated water sports centre, the best tennis facilities at any resort in Phuket, a squash court, a bright and inviting kids’ club, an archery range, expansive swimming pools, five vibrant dining and social venues, and more. With a choice of upmarket accommodation, including the sunlit Premium Lagoon View Rooms, the luxurious Premium Club Lagoon View Rooms, and the contemporary Premium Lagoon View Suites, this impressive resort is successfully blending heartfelt Thai hospitality with international standards in an unparalleled setting. Set to be unveiled in December 2024, SAii Laguna Phuket’s new concept will make it the ideal option for Serandipians’ respected global community of travel experts, which now comprises 570 member agencies in 74 countries.

This major annual conference will be staged in SAii Laguna Phuket’s world-class event centre, which showcases 2,000 square metres of elegant, technology-enabled function space with two ballrooms, a series of light-filled meeting rooms, the beach and poolside. This impressive standalone venue has already hosted a series of highly prestigious international events, including the APEC Conference in 2022.

Reflecting SAii’s deep commitment to sustainability, SAii Laguna Phuket has also adopted a wide range of "Green Meeting" solutions in line with the Thailand Convention & Exhibition Bureau's (TCEB) Thailand MICE Venue Standards. Ranging from reusable table decorations and recycling bins in meeting rooms, to green transport options and group activities that support local communities, these practices give meeting planners peace of mind that their event is both sustainable and responsible. Powered by solar panels, the resort also strives to minimise its waste, water and energy consumption, in line with S Hotels & Resorts’ overall goal of achieving carbon neutrality by 2030.

Mr. Bart Callens, Cluster General Manager of SAii Resorts, said: “We are delighted that Serandipians has selected SAii Laguna Phuket to the official venue of its 2025 annual conference – one of the most prestigious occasions in the luxury travel calendar. We look forward to greeting delegates and presenting the results of our extensive renovation project, which will elevate us to the pinnacle of the five-star sector. With a proven track record of hosting major international gatherings, SAii Laguna Phuket is perfectly positioned to stage such an important event.”

Mr. Quentin Desurmont, President of Serandipians added: “We are grateful to have such dedicated partners for our “Essence of Phuket” event, which will be our largest event in Asia so far. We aim to grow this event further in the years to come, and counting on committed local partners is essential to its success. On our end, we’ll be gathering in the destination some of the best luxury travel designers from around the world, which is a great opportunity for the hosts to showcase their best assets too!”

SAii Laguna Phuket offers a variety of MICE venues and world-class facilities.

SAii Resorts embarked on a widespread programme of upgrades at its trio of beautiful beachfront properties in Thailand: SAii Laguna Phuket, SAii Phi Phi Island Village and SAii Koh Samui Choengmon. These comprehensive projects encompass almost every guest touchpoint, including the rooms, suites and villas, lobbies, restaurants, spas, swimming pools and more, all underpinned by SAii’s natural, sustainable and locally-inspired luxury philosophy.

SAii Resorts is the free-spirited lifestyle brand from S Hotels and Resorts, the global hospitality company from Singha Estate. For more information, please visit Alternatively, to learn more about S Hotels & Resorts, please visit or follow us on FacebookInstagramYouTube, or LinkedIn.


About S Hotels and Resorts Public Company Limited

S Hotels and Resorts Public Company Limited (SET: SHR), the hospitality arm of Singha Estate Public Company Limited (SET: S), is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit or follow us on Facebook, Instagram, YouTube, or LinkedIn.

About Serandipians

Serandipians by Traveller Made is the international community of passionate and excellence-oriented luxury Travel Designers, who provide exceptional experiences nurtured by shared values of elegance and highly skilled craft ship.

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Media contact:


Lalita Somboonsuk (Ta)

Senior Manager - Corporate Marketing Communications

S Hotels & Resorts | Singha Estate PCL

+66 (0) 2058-9888 ext. 320

Jerome Richard

Delivering Asia Communications

+66 91 723 1648