Marine and Terrestrial Biodiversity

SHR places great importance on environmental conservation and biodiversity. The Company has established a Biodiversity Policy aimed at protecting, restoring, and minimizing the impacts of its operations—particularly in areas of high biodiversity value (Key Biodiversity Areas), such as SAii Phi Phi Island Village in Krabi, Thailand, and the CROSSROADS Maldives project.

Performance

Business Opportunities and Risks

SHR’s biodiversity initiatives contribute to the advancement of sustainable tourism, enhance the Company’s environmental image, and build trust among investors, local communities, and business partners. These efforts also create opportunities for collaboration with government agencies, the private sector, and local stakeholders in restoring marine ecosystems.

However, there are risks associated with the impacts of climate change—such as coral bleaching, severe storms, and marine debris—which may affect biodiversity and the hotel’s reputation if not managed properly.

Management Guidelines

• Comply with national and international environmental standards, such as Green Globe and Green Leaf Certification.
• Implement environmental impact assessment plans and engage with academic experts, local communities, and partners.
• Establish the Marine Discovery Centre to provide education, build databases, and encourage participation in marine conservation efforts.

SHR is committed to becoming a leading hotel group that operates in harmony with sustainable conservation of natural resources and biodiversity.

Nature-Based Solutions and Conservation of Key Biodiversity Areas

SHR promotes Nature-Based Solutions by focusing on the conservation of key and endangered species. The Company has designated conservation areas within Key Biodiversity Areas (KBA)—both terrestrial and marine—at two primary locations:

• CROSSROADS Maldives Project: An MoU was signed with the Ministry of Environment of the Maldives to designate a 3.15 sq.km. marine conservation zone, representing approximately 31% of the CROSSROADS Maldives area, as OECMs (Other Effective Area-based Conservation Measures).

• Community Mangrove Conservation Project at Loh Ba Kao, Phi Phi Island: An MoU was signed to promote mangrove conservation in collaboration with the local community near SAii Phi Phi Island Village.

In addition, SHR has partnered with multiple stakeholders—including Singha Estate, the Green World Foundation, academic institutions, and local communities—to support biodiversity research and conservation. This includes the development and launch of Nature Trails at Santiburi Koh Samui and SAii Phi Phi Island Village. These trails provide guests and visitors with opportunities to explore local ecosystems, learn about biodiversity, and understand the importance of sustainable coexistence with nature, thereby promoting sustainable and eco-friendly tourism.

Save Our Sharks Project (SOS)

Save Our Sharks project is a collaboration between SHR, Singha Estate, and Phuket Marine Biological Center (PMBC), supported by government agencies. The project focuses on conserving rare marine species, especially bamboo sharks.

At SAii Phi Phi Island Village, SHR operates a Marine Discovery Center (MDC) for shark breeding and release, following scientific guidance. The project promotes awareness through education, a “Do & Don’t” guide, and prohibits serving shark meat in all SHR hotels.

This project supports marine ecosystem protection and local fishing communities by rescuing injured marine life and conserving marine biodiversity. It is the only shark nursery center on Phi Phi Island.

Learn more in the Sustainability Report under the section Marine and Terrestrial Biodiversity.