S Hotels & Resorts Reimagines Two Iconic UK Hotels.  A Strategic New Chapter under The Unlimited Collection by The Ascott Limited

Bangkok – 26 January 2026 – S Hotels and Resorts PCL (SET: SHR), the international hospitality company under Singha Estate PCL (SET: S), has unveiled the revitalised look of two flagship UK assets – Mount Royal Hotel Edinburgh and The Grand Hotel Leicester, marking a new chapter for both landmarks under The Unlimited Collection brand by The Ascott Limited. Reimagined to celebrate their individual heritage and local character, the transformations form part of SHR’s asset enhancement strategy to elevate guest experiences, reposition flagship assets and strengthen brand presence across high-potential European markets.
The Unlimited Collection is a brand that focuses on accentuating the unique cultural charms of each property, catering to growing guest demand for authentic local experiences. Mount Royal Hotel Edinburgh completed its rebranding in Q4 2024, revealing newly renovated guest rooms that blend Scottish charm with contemporary flair. Similarly, The Grand Hotel Leicester has undergone a comprehensive transformation, including updates to its façade, public areas and guestrooms, with a grand reopening on February 2nd,2026.
This initiative reflects SHR’s long-term vision to reposition several of its core UK properties as lifestyle hotels designed for domestic and international travellers and the experience-led segment. To enhance performance across its UK portfolio, SHR has partnered with The Ascott Limited. As part of this collaboration, guests staying at these hotels will benefit from Ascott Star Rewards (ASR), the group’s global loyalty programme, supporting repeat visitation and enhanced guest engagement. The strategy is already yielding positive results, with occupancy rates in Q3 2025, reaching nearly 98% at its Edinburgh property.
Mount Royal Hotel Edinburgh by The Unlimited Collection holds a central position on Princes Street, offering a blend of heritage and urban retreat. Formerly the Royal Hotel in the early 1800s, it now features 169 guestrooms, many with uninterrupted views of Edinburgh Castle, Princes Street Gardens and the historic Old Town. Drawing inspiration from the surrounding gardens, interiors showcase natural tones and textured finishes to create a calm and grounded atmosphere. Scottish design motifs complement the panoramic views from expansive windows, while a lively bar and restaurant now serve as signature social hub for both guests and the local community. The hotel’s central location, opposite the Scott Monument and National Gallery, makes it the ideal launchpad for exploring the capital.
The Grand Hotel Leicester, known as the only 1900s-built hotel in the city, stands proudly in the heart of one of the UK’s most culturally vibrant cities. It is an important architectural landmark that has welcomed notable guests including His Royal Highness the King and Queen Mother and Winston Churchill. Located on Granby Street in the city centre, the hotel is within walking distance of Leicester Railway Station and close to key cultural attractions and business districts. Period architecture is paired with contemporary design throughout, including a grand staircase, high ceilings and the carefully restored King’s Room, the city’s largest historic ballroom, featuring original wood, marble and sandstone. The hotel offers 104 individually designed and renovated rooms, each distinct in layout and character, alongside flexible meeting and event spaces. The reopening will support Leicester’s ongoing regeneration, create local employment opportunities and strengthen connections with local suppliers and creatives.
Building on the successful repositioning of its Edinburgh and Leicester properties, SHR is accelerating the next phase of its UK portfolio evolution, with additional key hotels to be rebranded in support of its long-term growth strategy in the UK.
“As part of our ongoing transformation, S Hotels & Resorts is reimagining how our brands engage with guests and communities to reflect how value is created in modern hospitality. In Europe, enhancements to The Unlimited Collection portfolio allow us to create hotels that are deeply connected to their destinations, strengthening guest engagement while unlocking long-term value. This complements our recent success with repositioning of SAii Hotels & Resorts across Asia Pacific” said Michael Marshall, CEO of S Hotels and Resorts Public Company Limited.
To learn more about The Unlimited Collection, please visit https://www.discoverasr.com/en/the-unlimited-collection.

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About S Hotels and Resorts Public Company Limited
S Hotels and Resorts Public Company Limited (SET:SHR), the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company continues to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and a commitment to delivering to the economic, environmental and social well-being of the local communities where it operates. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, Youtube, or LinkedIn.