Hard Rock Hotel Maldives to Launch Music Programme Designed for Families to Rock Out on Holiday

Iconic brand set to launch in the Maldives in summer 2019, presenting an array of opportunities for all ages to discover their inner rock star

BANGKOK, THAILAND (18 April, 2019): Music is a magnet that brings people together, and a spectacular new hotel will soon be launched in the Maldives that allows all different generations to unwind and reconnect with each other to sounds of their own beats.

Hard Rock Hotel Maldives will open its doors in summer 2019 as part of CROSSROADS Maldives, the Indian Ocean’s largest integrated resort. Located on the stunning Emboodhoo Lagoon, just 15 minutes from Malé International Airport by speed boat, the hotel will feature a series of signature music-inspired experiences for all ages, including the Hard Rock Roxity Kids Club and Teen Spirit, dedicated hangouts for kids and teens, plus a Body Rock fitness centre, a Rock Spa and a Rock Shop.

For kids, no two days at Hard Rock Hotel Maldives will be the same. Young guests who visit Hard Rock Roxity Kids Club and Teen Spirit will be given an “All Access Pass” and can collect passport stamps by participating in activities, or “jams.” A daily jam program can include arts & crafts, a mini circus with aerial acrobatics, gymnastics, a climbing wall and introductory self-defence classes, beach activities, water sports and musical stage shows with real instruments and professional musicians or with lip-synching, air guitar, dance routines and more. Private music lessons will also be available to unleash your child’s inner guitar hero or superstar DJ.

All children under the age of 6 will eat for free, while kids aged 6-12 will enjoy a 50 percent discount at the hotel’s restaurants. Families will also be able travel light by borrowing a wide range of children’s amenities, from cribs, UV bottle sanitizers and baby monitors for babies to safety stair gates, toilet training seats and bathtubs for toddlers and PS4 consoles, pool games and selfie sticks for teenagers. Parents who need a night off will be able to book the hotel’s certified babysitting service, giving them the chance to discover serene spa treatments or romantic meals for two.

Families can learn about the Maldives’ pristine environment at the Marine Discovery Centre. Here, a team of dedicated marine biologists will teach guests about the many conservation activities taking place at CROSSROADS Maldives, including a Junior Coral Curator program and clownfish release initiatives.

“Hard Rock is one of the most famous names in the global hospitality industry, and we are delighted to bring this iconic concept to the Maldives for the first time. At Hard Rock Hotel Maldives, families have the chance to turn up the volume with an amazing array of fun, musical activities for all ages. Kids and grown-ups can fulfil their dreams of becoming a rock star, surrounded by idyllic tropical scenery that only the Maldives can provide,” commented Dirk De Cuyper, chief hospitality officer, S Hotels & Resorts.

The 178 keys at Hard Rock Hotel Maldives will include duplex family suites, beach villas, overwater villas and pool villas, presenting options for every occasion. For example, the two-bedroom Silver Family Suite will allow parents and kids to stay together in luxury, including bunk beds and a private terrace with direct beach access, while the breath-taking Rock Star Villa will feature its own bar, spacious outdoor living areas, infinity pool and even a private boat jetty.

Music has a magical way of evoking memories, and Hard Rock’s signature the Sound of Your Stay music program will enables guests to curate their own holiday soundtrack using downloaded playlists, in-room turntables and even the chance to reserve a Fender guitar from a curated guitar menu, all free of charge. These tunes will remind families of the amazing times they spent together in the Maldives for many years to come.

At the end of an activity-packed day, families will be able to enjoy memorable dining experiences at Hard Rock Hotel Maldives. At Sessions, diners will be treated to contemporary dishes from around the world with indoor and outdoor seating, while The Elephant & The Butterfly presents Mexican-inspired pan Latin cuisine in an idyllic oceanfront setting. Alternatively, the Hard Rock Cafe at CROSSROADS Maldives, just a short walk from the hotel, will offer a taste of America favourites, along with music memorabilia and a menu of handcrafted American classics. Bespoke in-villa dining experiences will also create opportunities for families to come together in culinary harmony.

Scheduled to open in summer 2019, CROSSROADS Maldives will encompass three idyllic islands fringing the Emboodhoo Lagoon in the South Malé Atoll. Phase one will reveal Hard Rock Hotel Maldives, plus the Hard Rock Cafe, Marine Discovery Centre and wide- range of other facilities centred upon The Marina @CROSSROADS, an 800-metre lifestyle area and beach walk.

To discover more about Hard Rock Hotel Maldives, please visit www.hardrockhotelmaldives.com.

About S Hotels & Resorts
S Hotels & Resorts, a subsidiary of Singha Estate Public Company Limited, is a new era Thai-inspired personalized hospitality brand that caters to upscale travelers with an independent spirit. The group offers guests a portfolio of 39 properties in 5 countries with a total of 4,647 keys and provides guests with the opportunity to experience the best destinations from a unique perspective while enjoying world class facilities and tailored services. S Hotels & Resorts’ properties are located in attractive, unspoiled locales to provide an exclusive playground built around nature, culture, wellness and adventure, with a generous helping of creature comforts and fine cuisine. Each property boasts its own distinctive, destination sensitive designs and unique signatures while also providing consistency thanks to a well-defined brand philosophy and a service culture that focuses on exceptional guest experiences backed up by Thai-inspired hospitality and global quality standards. To learn more, visitwww.singhaestate.co.th/en/our_business/hotels/landing

About CROSSROADS Maldives
CROSSROADS is the first and largest integrated tourist destination in the Maldives. The development will offer an extensive array of attractions for visitors, including Hard Rock Cafe; Café del Mar, a 30-berth luxury marina; extensive retail, food and beverage outlets; a Maldives Discovery Centre supporting local arts and crafts, a Marine Discovery Centre, a multi-purpose event venue and a junior beach club. To learn more visitwww.crossroadsmaldives.com

Hard Rock International
With venues in 75 countries, including 185 cafes, 27 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

For more information and high-resolution images, contact: 

Chenyue Xu (Cassandra)
Director of Brand & Digital Marketing
S Hotels & Resorts | Singha Estate PCL
t. +66 (0) 2050-5555 ext. 310
e. cassandra.x@singhaestate.co.th
w. S Hotels & Resorts Portfolio

David Johnson
CEO, Delivering Asia Communications 
Tel: +66 (0) 2246 1159 
E-mail: dj@deliveringasia.com
Website: www.deliveringcommunications.com