S Hotels & Resorts Launches “Fun, Wild and Free” Meetings and Events Concepts at CROSSROADS Maldives

Press Room

Campaign brings sustainability and creativity to the heart of all venues and programmes at SAii Lagoon Maldives, Hard Rock Hotel Maldives and the CROSSROADS Event Hall

Delegates are invited to discover, dive and delve into the underwater world, taking part in sustainable programmes at CROSSROADS in the Maldives

Groups can relax and dine the day away or rock out to high energy fitness programmes at Hard Rock Maldives

BANGKOK, THAILAND: S Hotels & Resorts is inviting MICE organisers to break free from the constraints of stuffy meeting rooms and infuse their events with fresh energy, innovation and inspiration at CROSSROADS Maldives, the Indian Ocean’s largest integrated resort destination.

Central to the initiative is introducing sustainability and creativity to MICE planners as the focal points of new programmes at SAii Lagoon Maldives, Hard Rock Hotel Maldives or the CROSSROADS Event Hall under the banner of “Fun, Wild and Free” events – aimed at stirring the thoughts and minds of corporate executives.

Encompassing nine idyllic islands fringing the Emboodhoo Lagoon in the South Malé Atoll, CROSSROADS Maldives is a sensational setting for international events, including corporate conferences, team-building retreats, beach incentives and more. The first phase of the project, which opens this summer, encompasses two lifestyle hotels – SAii Lagoon Maldives and Hard Rock Hotel Maldives – both of which have direct access to The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where guests can discover cafés and restaurants, fashion boutiques, a spa, entertainment and extraordinary events.

This vibrant area is home to the CROSSROADS Event Hall, a multi-purpose MICE haven. With 326 square metres of indoor space and high ceilings, supported by state-of-the-art technology, professional planning and catering services, this bright venue can handle over 400 delegates. The hall can also be divided into three sections, allowing it to host functions of all sizes, from large-scale conventions to exclusive strategy sessions.

Both SAii Lagoon Maldives and Hard Rock Hotel Maldives will also impart their own personalities on events, with attractive backdrops and out-of-the-box concepts that blur the boundaries between work and play.

At SAii Lagoon Maldives, MICE planners can organise environmental and social activities that embrace the sustainable spirit of the destination. From beachfront boardrooms to ecological experiences, these sessions will strengthen bonds and reach responsible outcomes. A choice of venues is available, including Miss Olive Oyl and Mr Tomyam, the hotel’s two stylish restaurants, plus the pool deck and the legendary Café del Mar beach club. All activities are underpinned by Hilton Worldwide’s “Meet with Purpose” concept, which is designed to make it easier for MICE groups to reduce waste and incorporate health and wellness into their events.

The CROSSROADS Event Hall is a multi-purpose MICE haven

Hard Rock Hotel Maldives invites teams to turn up the volume and host rocking and rejuvenating events. In a choice of indoor or alfresco spaces, including the Pavilion, Hard Rock Cafe, Sessions or The Elephant & The Butterfly, delegates can channel their inner rock stars and make music together such as via the guitar programme Picks ® by Sound of Your Stay ® – a great way of letting delegates find their shared rhythm. Alternatively, the Body Rock programme works up a sweat with a choice of fitness sessions ranging from yoga programme Rock Om ® and martial arts to self defence, jiujitsu and circus skills.

“CROSSROADS Maldives will change the way MICE planners think about corporate events. We understand that the best way to reach your company’s meeting goals, both in the short- and long-term, is by forging bonds of friendship and trust between team members. To achieve this, companies must be prepared to break away from the usual meeting formats and embrace activities that build confidence and collaboration,” said Dirk De Cuyper, Chief Hospitality Officer, S Hotels & Resorts.

“With its focus on sustainability, SAii Lagoon Maldives enables teams to make a difference to their destination and the environment, instilling each individual with a fresh sense of fulfilment. Hard Rock Maldives meanwhile, will bring people together through music and fitness, which help to invigorate the senses and let members work in harmony with each other,” he added.

An original and inspiring new resort, SAii Lagoon Maldives features a collection of 198 keys, including overwater villas, plus world-class dining, water sports and wellness. Infused with local culture, tropical architecture and contemporary design, Hard Rock Hotel Maldives offers 178 rooms, suites and villas, plus a Hard Rock Cafe, Rock Spa, two Rock Shops showcasing merchandise and music memorabilia, and family-friendly experiences – ideal for guests who want to blend business with leisure. Both hotels have direct access to all the facilities at The Marina @ CROSSROADS, including CROSSROADS Event Hall, which can be reached via two separate footbridges.

Whether you’re planning a meaningful meeting, an innovative incentive or a captivating conference, CROSSROADS Maldives’ choice of stylish settings and creative concepts allows companies to cast off their inhibitions and discover a new sense of fun and freedom.

To discover more about SAii Lagoon Maldives, please visit:

Or to learn more about Hard Rock Hotel Maldives, please visit:

About S Hotels & Resorts
S Hotels & Resorts, a subsidiary of Singha Estate Public Company Limited, is a new era Thai-inspired personalized hospitality brand that caters to upscale travelers with an independent spirit. The group offers guests a portfolio of 39 properties in 5 countries with a total of 4,647 keys and provides guests with the opportunity to experience the best destinations from a unique perspective while enjoying world class facilities and tailored services. S Hotels & Resorts’ properties are located in attractive, unspoiled locales to provide an exclusive playground built around nature, culture, wellness and adventure, with a generous helping of creature comforts and fine cuisine. Each property boasts its own distinctive, destination sensitive designs and unique signatures while also providing consistency thanks to a well-defined brand philosophy and a service culture that focuses on exceptional guest experiences backed up by Thai-inspired hospitality and global quality standards. To learn more, visit www.singhaestate.co.th/en/our_business/hotels/landing

About CROSSROADS Maldives
CROSSROADS is the first and largest integrated tourist destination in the Maldives. The development will offer an extensive array of attractions for visitors, including Hard Rock Cafe; Café del Mar, a 30-berth luxury marina; extensive retail, food and beverage outlets; a Maldives Discovery Centre supporting local arts and crafts, a Marine Discovery Centre, a multi-purpose event venue and a junior beach club. To learn more visit www.crossroadsmaldives.com

For more information and high-resolution images, contact: 

Chenyue Xu (Cassandra)

Director of Brand & Digital Marketing
S Hotels & Resorts | Singha Estate PCL
t. +66 (0) 2050-5555 ext. 310
e. cassandra.x@singhaestate.co.th
w. S Hotels & Resorts Portfolio

David Johnson
CEO, Delivering Asia Communications 
Tel: +66 (0) 2246 1159 
E-mail: dj@deliveringasia.com
Website: www.deliveringcommunications.com